Heart & Sole Boston For the Fellas is an online boutique specializing in quality, affordable men’s clothing, footwear, accessories, and home décor. Our sports line features golf and athletic apparel.  

For the ladies, Heart & Sole offers a range of fashionable trends at our boutique shop in Boston's historic North End neighborhood. 

Our Shops

Created in 2011, Heart & Sole boutique is owned and operated by mother/daughter team and North End residents, Elaine and Gina DiGangi. Our main objective is to provide our customers with the most fashionable trends at an affordable cost. At Heart & Sole’s Boston shop, our products include contemporary women’s clothing, footwear, and one-of-a-kind costume jewelry pieces and accessories.

​In 2024 we launched our new online men’s shop - Heart & Sole for the Fellas. Our online selection includes men’s clothing, footwear, accessories, and home décor. Our sports line features golf and athletic apparel.

All of our items are carefully handpicked, many are from local North End designers and are only available in limited quantities.

Heart & Sole For the Ladies

Heart & Sole carries a full selection of locally sourced women's fashion at our North End boutique. Stop by to find the latest trends for daywear and dressing up.

Monday - Thursday:   12-7
Friday & Saturday:      11-8
Sunday:                        11-7

Heart & Sole of Boston's Historic North End

To shop women's fashions or to pick up online purchases for Heart & Sole For the Fellas, find us in Boston's Historic North End at:

354 Hanover Street
Boston, MA 02113

For things to enjoy in the North End after you shop, check out these links:

Eater Boston: North End

Meet Boston: North End Feasts

Meet Boston: North End




I picked up some really cool men's shirts here. Great shop in a fun part of town. The staff was super friendly.

Evan L.

As a guy that doesn't do much shopping, I had a great experience shopping for the girls in my life... I saw they started carrying men’s clothing and will be stopping in soon.

Kylie V.

I went to Heart and Sole to get a dress for a wedding. The owner was super helpful! I was in and out in 10 mins... I ended up going back and buying jewelry and a bag to complete my fit.