Heart & Sole Boston For the Fellas is an online boutique specializing in quality, affordable men’s clothing, footwear, accessories, and home décor. Our sports line features golf and athletic apparel.
For the ladies, Heart & Sole offers a range of fashionable trends at our boutique shop in Boston's historic North End neighborhood.
Our Shops
Founded in 2011 by mother-daughter duo Elaine and Gina DiGangi, Heart & Sole is a North End boutique inspired by a love for elevated casual fashion—versatile, stylish pieces perfect for everyday life. Shaped by Boston’s vibrant culture and appreciation for authenticity, the store blends timeless
classics with modern trends.
Heart & Sole offers contemporary women’s clothing, footwear, unique costume jewelry, accessories, and cozy homeware to elevate your space. Many of our items are handpicked from local North End designers and available in limited quantities, ensuring exclusivity.
In 2024, we expanded with Heart & Sole for the Fellas, an online men’s shop featuring clothing, footwear, accessories, and home décor. Our collection also includes a sports line with golf and athletic apparel.
Visit our North End boutique to discover the latest in women’s fashion or explore our online shop to find exclusive men’s styles.
Heart & Sole For the Ladies
Heart & Sole carries a full selection of locally sourced women's fashion at our North End boutique. Stop by to find the latest trends for daywear and dressing up.
Hours:
Monday - Thursday: 12-7
Friday & Saturday: 11-8
Sunday: 11-7
The Absolute Best!
Heart & Sole is getting attention in the media. Find out why we caught their eye:
Here are 10 woman-owned businesses worth knowing in the Boston area
MassLive, March 6, 2025
Heart & Sole:
A Fashion Destination in Boston's North End
USANews, February 24, 2025
The Absolute Best Boutiques in Boston for 2024!
Boston Insider, August 2024
Heart & Sole of Boston's Historic North End
To shop women's fashions or to pick up online purchases for Heart & Sole For the Fellas, find us in Boston's Historic North End at:
354 Hanover Street
Boston, MA 02113
For things to enjoy in the North End after you shop, check out these links:
Testimonials
Ian
I picked up some really cool men's shirts here. Great shop in a fun part of town. The staff was super friendly.
Evan L.
As a guy that doesn't do much shopping, I had a great experience shopping for the girls in my life... I saw they started carrying men’s clothing and will be stopping in soon.
Kylie V.
I went to Heart and Sole to get a dress for a wedding. The owner was super helpful! I was in and out in 10 mins... I ended up going back and buying jewelry and a bag to complete my fit.